The latest Roku Ultra (2024) is the company’s most powerful streaming device to date, boasting enhanced features like Wi-Fi 6 and Bluetooth support, along with a 30% increase in speed. With a sleek, backlit remote and the ability to support all HDR formats, Roku aims to make this set-top box stand out in a crowded market. But is it enough to compete with rivals like Google and Apple?
Key Features and Performance Boost
Roku’s new Ultra streaming box is designed for those who prioritize performance. The inclusion of Wi-Fi 6 ensures faster and more reliable streaming, even in homes with high internet usage, while the Ethernet port allows for a direct connection, reducing the chance of buffering issues. Roku claims this Ultra is its fastest yet, with a 30% speed increase that promises quicker load times and smoother navigation.
Power users and gamers may find the device appealing thanks to its improved processing power, but the Apple TV 4K ($139) and Google TV Streamer ($99) still offer strong competition for those looking for more comprehensive ecosystems or app integration.
Enhanced Remote and User Experience
One standout feature of the 2024 Ultra is the backlit remote, which is a game-changer for anyone streaming in dimly lit rooms. The remote also includes a voice search feature, personal shortcuts, and a lost remote finder, making it one of the most user-friendly options on the market.
The Ultra supports all HDR formats—Dolby Vision, HDR10, and HLG—ensuring top-notch picture quality for supported content. For cinephiles, this adds a layer of flexibility when switching between streaming services or content that might utilize different HDR standards.
Is It the Best Value?
Despite its power and feature set, some may argue that the Roku Ultra (2024) isn’t the best value in Roku’s lineup. While it’s the most feature-packed, its $99 price tag may not justify the cost for casual streamers who don’t need all the bells and whistles. For those simply looking for high-quality streaming without the added speed or remote features, cheaper options like the Roku Streaming Stick 4K+ may suffice.
The Competition: Google and Apple’s Offerings
While the Roku Ultra shines in its own right, it faces stiff competition. Google’s $99 TV Streamer offers similar features with a more integrated Google ecosystem, while Apple’s $139 Apple TV 4K remains the go-to for users heavily invested in Apple’s services. Both competitors offer their own perks, such as superior app stores or gaming capabilities, making the choice between them and the Roku Ultra largely dependent on user preference.
The Roku Ultra (2024) is undoubtedly Roku’s most powerful and feature-rich streamer yet. With Wi-Fi 6, Bluetooth, a faster processor, and full HDR support, it will satisfy those looking for high performance and enhanced usability. However, whether it’s the best value depends on individual needs—some may find cheaper models more than enough, while others may prefer the integrated ecosystems of Google or Apple. Regardless, the Ultra remains a strong contender in the streaming space.