In celebration of Super Bowl 2025, Popeyes and Don Julio have teamed up to bring an exciting culinary twist to the big game with a limited-edition menu. The collaboration aims to combine the bold flavors of Louisiana cooking with the distinctive taste of Don Julio Tequila Reposado. Available for a one-day exclusive event on January 31, the specially crafted items will only be offered in six U.S. cities, coinciding with the excitement of the Super Bowl in New Orleans at the Caesars Superdome.
For fans seeking a bold, unique flavor experience, the highlight of this new menu is the Concha Chicken sandwich. Designed for customers aged 21 and older, this innovative sandwich features a chicken breast marinated in reposado tequila, which is then fried in a crispy buttermilk breading. Topped off with a tequila-lime slaw, the sandwich promises a fusion of flavors that celebrate both the fiery zest of tequila and the rich culinary traditions of Louisiana.
Beyond the signature sandwich, Popeyes is also rolling out two other specially crafted items: Louisiana Garlic 3-piece wings and a refreshing Spicy Strawberry Hibiscus lemonade mocktail. The wings are infused with reposado tequila, providing a savory, bold flavor profile that pairs perfectly with the tequila-lime slaw from the sandwich. Meanwhile, the mocktail offers a unique non-alcoholic option for guests who prefer a sweet and tangy beverage to complement their meal.
While the menu will be available exclusively in select Popeyes locations, the offerings will be available in some of the most iconic U.S. cities. Fans and food enthusiasts can head to New York City, Miami, New Orleans, Philadelphia, and Kansas City to enjoy these Super Bowl-themed items. The inclusion of Philadelphia and Kansas City is especially fitting as the two cities are home to the teams competing in Super Bowl 2025. This ensures that the menu will cater to both local fans and visiting attendees eager to try something new while supporting their teams.
The decision to introduce tequila-infused menu items comes as Popeyes continues to build on its reputation for innovative and flavor-packed offerings. The limited-time promotion highlights Popeyes’ commitment to delivering unique, high-quality fast food options that appeal to adventurous eaters and sports fans alike.
With Super Bowl 2025 just around the corner, this collaboration between Popeyes and Don Julio Tequila promises to add a flavorful dimension to the celebrations. As this year’s big game takes place in New Orleans, a city renowned for its vibrant food scene, the launch of these tequila-infused items feels especially fitting, combining both local culture and international flavors. For Popeyes fans and tequila enthusiasts alike, the Concha Chicken sandwich and its accompanying menu items offer an unforgettable taste of Super Bowl festivities.