Twenty percent of television viewers 55 and over tuned in to the Democratic National Convention coverage Tuesday night as the demographic has been the dominant viewership so far, the Nielsen Company reports in its ratings.
Nielsen also reported the Hillary Clinton pulled a bigger TV audience than Michelle Obama and that a higher percentage of African-Americans are watching the convention than the population as a whole. On Monday night, 24 percent of African-American homes that had a TV on were watching the convention. Democratic presidential candidate Barack Obama’s wife, Michelle, spoke on Monday.
Here is Nielsen:
Almost 26 million people watched the second night of the 2008 Democratic National Convention — a 16% increase from 22.3 million viewers on the opening night of the convention.
Tuesday night’s speeches, which featured Senator Hillary Clinton’s much anticipated keynote address, continued to draw a large proportion of African Americans (12.7% of all African American viewers tuned in).
Viewers age 55 and older also continued to dominate Tuesday night’s TV audience, with 20% of all Americans in that age group watching the convention coverage on ABC, CBS, NBC, CNN, FOX News Channel, MSNBC, BET, and TV One.