Top Stories

Open letter to readers: Today and tomorrow

By Lynda Waddington | 11.17.11

Wednesday was a difficult day for The American Independent News Network, which is the larger entity that operates The Iowa Independent. Our chief executive and founder announced two of our sister sites would close and their content would be moved to The American Independent.

ACS lockout continues; plan emerges to repeal sugar protections

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By Virginia Chamlee | 11.15.11

A recently introduced bill could have far-reaching impact on the U.S. sugar industry, including American Crystal Sugar, a farmer-owned cooperative that locked out 1,300 Midwest workers on Aug. 1.

Cain campaign: Farmers know more about regulations than EPA

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By Andrew Duffelmeyer | 11.15.11

The chairman for Herman Cain’s Iowa effort says the campaign “relied more on the word of farmers than Washington regulators” in deciding to run an ad containing claims the Environmental Protection Agency says are false.

Mathis wins, Democrats maintain Senate control

Liz Mathis
By Lynda Waddington | 11.08.11

The Iowa Senate will remain under the control of a slim 26-25 Democratic majority when it reconvenes in January 2012.

Press Release

PR: Nation should work to address veterans’ challenges

By Press Release Reprints | 11.11.11

BRUCE BRALEY RELEASE — As US involvement in Iraq and Afghanistan ends, it’s more important than ever that our nation works to address the challenges faced by the men and women who fought there.

PR: Honoring veterans, help in hiring

By Press Release Reprints | 11.11.11

CHUCK GRASSLEY RELEASE — A difficult job market is challenging the soldiers, sailors and airmen who have protected America’s interests by serving in the Armed Forces.

PR: In honor of America’s veterans

By Press Release Reprints | 11.11.11

TOM LATHAM RELEASE — No one has done more to secure the freedom enjoyed by every single American than our veterans and those currently serving in the armed services.

PR: Honoring and supporting our nation’s veterans

By Press Release Reprints | 11.11.11

DAVE LOEBSACK RELEASE — Veterans Day is an opportunity to reflect on the service of generations of veterans and to honor the sacrifices they and their families have made so that we may live in peace and freedom here at home.

What’s an ‘Information Content Conductor’?

By admin | 02.25.09 | 3:35 pm

The world of online journalism seems to have a buzzword for everything, and I must admit that even I have trouble keeping up with all of them.  Today I learned a new one that really threw me for a loop.

It turns out that the title I have held for nearly two years — “Managing Editor” — is obsolete.  “Editors” only work for newspapers.  Once you’ve embarked on your journey through the Wild West of online journalism, it seems, you deserve a newer, more ridiculous title.

Steve Buttry, formerly known as “Editor” of The Cedar Rapids Gazette, must be making the journey by train. Today, he proclaimed himself “Information Content Conductor” of the Gazette.

No word yet on whether Buttry’s new designation comes with a funny hat, but it does come with a somewhat strained atomistic justification:

Information. We will continue providing factual, independent news and information for the community. While the tasks, presentation and means of delivery will change, integrity and truth will remain the core of everything we do.

Content. The kind of content we provided in the newspaper was pretty simple when I started my journalism career in 1971: stories, columns, editorials, lists and photographs. Graphics became a big deal in the 1980s. The future of content is far more diverse: all that as well as databases, videos, audio, slideshows, text messages, blogs, tweets, interactive multimedia, comments, questions, live chats, interactive maps and more that we can’t yet imagine.

Conductor. As much as I have loved the title editor, it doesn’t describe what I will be doing. Maybe the title will change someday, because I know the work will change as this organization and my job evolve. But for now, conductor seems the most accurate term. As a musical conductor does, I will be orchestrating the work of creative people. As a railroad conductor does, I will interact with the public to provide an orderly, satisfying experience. As an electrical conductor does, I need to carry energy in the staff and the community.

Yes, the three words “information,” “content,” and “conductor” all describe parts of what Buttry does every day.  But so does the word “editor,” and it requires far fewer characters to type.

I know that adjusting a newsroom from a print-only model to a print-and-online model can be difficult, but handing out titles that sound alien to most journalists and readers can only make matters worse.  It’s the kind of thinking that can manifest itself in gimmickry and shortsighted planning.

Journalists who achieve success online realize quickly that once you get used to the shiny new tools required to do your job, the nuts and bolts of producing excellent news copy aren’t actually so different.

Comments

  • American007

    When I finally get my degree and teaching license, can I be an “Information Learning Conductor”?

  • dgrooms

    Thank goodness you recognize the process is the same; it's just the tools that change. And, if anything, all the new media channels should be teaching us to keep the message simple. Anyone who can do that today has all my respect.

  • patricksbiggs

    Pageonce is a “personal assistant” that allows users to get all their personal online accounts password-free, in the palm of their hand: monitor banking, credit card transactions, and investment accounts, track cell minutes, see itineraries, manage air miles, and view your Netflix queue, social networks, online shopping accounts, and email. Accounts update automatically so the user has no need to manually input any data. Manage accounts such as : Bloomberg, Chase, Citibank, Bank of America, Wells Fargo, Fidelity, United, Southwest, Comcast, AT& T, Blockbuster, LinkedIn, MySpace and thousands more.Pageonce is very http://www.chase.com pleased to be the first application on Viigo to be offered as a premium service,” said, Guy Goldstein, Co-Founder and CEO, Pageonce. “The recognition and market penetration of the application makes it the ideal platform for Pageonce to increase our customer base and significantly grow our business. We look forward to a long and mutually beneficial relationship with Viigo.”

  • richardtgeiser

    In summary of his new approach, Franklin Gutierrez is swinging much less, which has resulted in both more walks drawn and more fastballs thrown by the pitcher. When Gutierrez gets nice fastballs in the strike zone, such as the one Kevin Millwood threw him Monday, the results look pretty good, as his game-tying home run did that night.Now, the big question is, can he continue this hot streak? Chances are he won't hit this well all season, and his numbers will creep down, but there's no reason to think that he will suddenly go back to being the hitter he used to be.These numbers are evidence that Gutierrez has made a conscious change in his approach at the plate, and if he sticks with that approach, he can be a much more http://www.chase.com productive hitter than we knew we were getting. And, packaged with his amazing defensive skills, Franklin Gutierrez could be a star on this team for years to come.

  • stephenkruck

    Supes is a bit taken aback by this, because essentially he’s off to honour his own future self. “I don’t know whether I should feel schizophrenic or just deeply embarrassed,” he says. Additional subtext: ‘why don’t any of these modern day JLA people show me this kind of respect’. GL and Flash are all for the future jaunt, however, as is Wonder Woman. She, in fact, is of the opinion chase.com that they should start holding superhero Olympics in the present, presumably because she knows she’ll nail all the women events. She has gold medal fever.

  • stephenkruck

    Supes is a bit taken aback by this, because essentially he’s off to honour his own future self. “I don’t know whether I should feel schizophrenic or just deeply embarrassed,” he says. Additional subtext: ‘why don’t any of these modern day JLA people show me this kind of respect’. GL and Flash are all for the future jaunt, however, as is Wonder Woman. She, in fact, is of the opinion chase.com that they should start holding superhero Olympics in the present, presumably because she knows she’ll nail all the women events. She has gold medal fever.

  • stephenkruck

    Supes is a bit taken aback by this, because essentially he’s off to honour his own future self. “I don’t know whether I should feel schizophrenic or just deeply embarrassed,” he says. Additional subtext: ‘why don’t any of these modern day JLA people show me this kind of respect’. GL and Flash are all for the future jaunt, however, as is Wonder Woman. She, in fact, is of the opinion chase.com that they should start holding superhero Olympics in the present, presumably because she knows she’ll nail all the women events. She has gold medal fever.

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